Building a profitable salon business begins with getting quality ingredients. If you want a serious UNFAIR ADVANTAGE then you know as a professional that all begins with building a fabulous backbar.
If you want return customers then you have to use QUALITY products.
Windsor Beauty Supply is committed to the BIG SEVEN BEAUTY SALON SECRETS… These customer pumping tactics are guaranteed to generate more customers, get people talking about your salon and bring back return business.
SECRET 1 – USE SPECIAL INGREDIENTS
Start with using quality ingredients that are rare to find. That is the best way to distinguish yourself from other salons. Get products that encourage conversation. Our Bonacure products have some incredible ingredients in their formulas including Papaya. This extract pulls out dead hair follicles and makes your hair look and feel fantastic!!!
SECRET 2 – CREATE A BEAUTIFUL BACKBAR
Get products that you can feel good showing off. There are way too many backbars out there that look like trainwrecks. Set yourself apart from the crowd by creating a beauty salon backbar that you can be proud of. Distinguish your Michigan beauty salon by doing things a cut above the rest.
SECRET 3 - ENCOURAGE CONVERSATION
The T-shirt technique is a winner. Follow this simple but effective strategy and your Michigan Beauty Salon business will be a winner… guaranteed.
Give out free t-shirts with your logo on it, (include phone and web address on it)
Make one day a week T-SHIRT DAY
Give out 20% off every time a customer wears it, (on that day)
Great way to give away stock your trying to get rid of
Encourages conversation with their friends and colleagues
Creates new customers
Retains old customers
** Source: Windsor Beauty
Click here for the entire article.....
http://www.windsorbeauty.com/michigan_salon_business.html
This is a very interesting article and it encourages you to go for the unexpected. There are a lot of money that customers tend to leave on the tabel. This can be very damaging to your business. There are so many missed opportunities when you run your own salon.
There are two things you never want to do:
* Create marketing that is BORING
* Watch money walk out the door
Tsk tsk... You need to have an open mind and always be in the mindset of inviting customers back into your business. This is what is going to keep your business alive and thriving.
Ted Cantu posted this article on May 4, 8:17 am. He can be found at http://www.1seomichigan.com
Friday, May 04, 2007
Thursday, May 03, 2007
New Schwarzkopf Classes Have Been Announced
"Where Can You Get The Scoop ON Great Schwarzkopf Hair Products?"
Why waste time with imitators who try to copy off the great Schwarzkopf hair color? Go straight to the source for Money Making Blondes and Hot Reds with Igora Royal, Igora Permanent and more. There is only one source for this kind of quality.
Check out the new lines coming in at:
http://www.windsorbeauty.com
The folks at Windsor Beauty Supply is going to be posting some hair color charts that show you the right color combinations that you should use. These will be helpful in picking out a shade that will work just for you and your clients. This comes to you in multiple formats. One is an animated cartoon that you can watch on your computer and it shows you the pages in close detail..... The other format is in PDF and these can be downloaded to your desktop.
** Make sure you pick up the new PDF schedule on the front page of their site. Of course if you don't know what a PDF file is and need a reader then you will want to visit:
http://www.adobe.com
Ted Cantu posted this on April 4, 1:33 am and can be found at http://www.1seomichigan.com
Why waste time with imitators who try to copy off the great Schwarzkopf hair color? Go straight to the source for Money Making Blondes and Hot Reds with Igora Royal, Igora Permanent and more. There is only one source for this kind of quality.
Check out the new lines coming in at:
http://www.windsorbeauty.com
The folks at Windsor Beauty Supply is going to be posting some hair color charts that show you the right color combinations that you should use. These will be helpful in picking out a shade that will work just for you and your clients. This comes to you in multiple formats. One is an animated cartoon that you can watch on your computer and it shows you the pages in close detail..... The other format is in PDF and these can be downloaded to your desktop.
** Make sure you pick up the new PDF schedule on the front page of their site. Of course if you don't know what a PDF file is and need a reader then you will want to visit:
http://www.adobe.com
Ted Cantu posted this on April 4, 1:33 am and can be found at http://www.1seomichigan.com
Sunday, April 29, 2007
Church Business Leans On The Web For Results
"Yep, It's a Business Folks...."
I have to give this church credit where its due. They knew they had to take action and grow leaps and bounds and went to the web for answers.....
Entrepreneur Business Blog: "Sound out of reach? If you would've told the Eastpoint Community Church in Middletown, Delaware that their church community would increase membership by 277 percent about a year and a half ago, they would've thought you were crazy. But 18 months later, they've far surpassed their original goal and are moving into a larger space to accommodate the new churchgoers.
How did they recruit so many new members? By using relatively inexpensive marketing techniques. The campaign started with a prominent billboard on the side of a busy highway near their church, costing $1,000 per month for 14 months. On the billboard, they posted their website address under the main slogan. The church developed their website and tried to make it appeal to a younger demographic by also including Web 2.0 elements to build an online community. They followed up with a postcard mailer that went out to more than 47,000 households within five miles of their church, costing about $10,500."
Source:
Entrepreneur Online
Its interesting that this church has more insight on onilne marketing than a lot of midwest businesses. These guys knew about costs and what they wanted to achieve. The investment was actually pretty small compared to what big companies are doing or... not doing in some cases.
They even used Web. 2.0 elements !!!
Ted Cantu writes for the fascube network and posted this on April 29, 2007 at 8:29 pm. He can be found at http://seowebcoach.typepad.com
I have to give this church credit where its due. They knew they had to take action and grow leaps and bounds and went to the web for answers.....
Entrepreneur Business Blog: "Sound out of reach? If you would've told the Eastpoint Community Church in Middletown, Delaware that their church community would increase membership by 277 percent about a year and a half ago, they would've thought you were crazy. But 18 months later, they've far surpassed their original goal and are moving into a larger space to accommodate the new churchgoers.
How did they recruit so many new members? By using relatively inexpensive marketing techniques. The campaign started with a prominent billboard on the side of a busy highway near their church, costing $1,000 per month for 14 months. On the billboard, they posted their website address under the main slogan. The church developed their website and tried to make it appeal to a younger demographic by also including Web 2.0 elements to build an online community. They followed up with a postcard mailer that went out to more than 47,000 households within five miles of their church, costing about $10,500."
Source:
Entrepreneur Online
Its interesting that this church has more insight on onilne marketing than a lot of midwest businesses. These guys knew about costs and what they wanted to achieve. The investment was actually pretty small compared to what big companies are doing or... not doing in some cases.
They even used Web. 2.0 elements !!!
Ted Cantu writes for the fascube network and posted this on April 29, 2007 at 8:29 pm. He can be found at http://seowebcoach.typepad.com
Web Marketing To Women Online, (With Video)
"Ever Wondering Who Is Looking At Your Online Videos?"
Entrepreneur Business Blog: "Of the 97 million women in the United States expected to use the internet this year, only 66 percent of them will be watching videos online. According to a study by eMarketer, women prefer watching TV to watching videos in cyberspace.
Of the 91 million men who'll use the internet this year, 78 percent will also be watching videos online. The author of the report, Debra Aho Williamson, said she was surprised with the data. But, she pointed out that men are generally one step ahead in following technology trends.
'Women are more likely to use the internet to get things done, to accomplish tasks, to check something off of a checklist that they need to do,' said Williamson. 'Men are more likely to use the internet to have fun.'"
Source: Entrepreneur Magazine
Women still prefer television to watch video over television but the trend is growing. Men have the tendency to stay on longer and surf around. The buying habits are changing and communities are being formed online.
Our tests showed that the average viewer will stay and watch a 7 minute clip through completion. As opposed to television, (the remote is to blame here) viewers will actually skip over commercials during television breaks.
Ted Cantu posted this article on April 29, 2007 at 8:10 and can be found at http://seowebcoach.typepad.com stop by to get "The Top 15 Secrets To High Google Rankings"
Entrepreneur Business Blog: "Of the 97 million women in the United States expected to use the internet this year, only 66 percent of them will be watching videos online. According to a study by eMarketer, women prefer watching TV to watching videos in cyberspace.
Of the 91 million men who'll use the internet this year, 78 percent will also be watching videos online. The author of the report, Debra Aho Williamson, said she was surprised with the data. But, she pointed out that men are generally one step ahead in following technology trends.
'Women are more likely to use the internet to get things done, to accomplish tasks, to check something off of a checklist that they need to do,' said Williamson. 'Men are more likely to use the internet to have fun.'"
Source: Entrepreneur Magazine
Women still prefer television to watch video over television but the trend is growing. Men have the tendency to stay on longer and surf around. The buying habits are changing and communities are being formed online.
Our tests showed that the average viewer will stay and watch a 7 minute clip through completion. As opposed to television, (the remote is to blame here) viewers will actually skip over commercials during television breaks.
Ted Cantu posted this article on April 29, 2007 at 8:10 and can be found at http://seowebcoach.typepad.com stop by to get "The Top 15 Secrets To High Google Rankings"
Saturday, April 28, 2007
Here's How To Increase Your Salon Profits in Less Hours
"Here Is How To Create A Salon Practice That Brings In Clients, Raises Profits, and Demands Return Business!!"
New top ten list spells out everything you need for a dynamic salon practice. This list is essential for Michigan based salons and Nail Centers statewide. Get to find out what makes your salon interesting to the consumer.....
Check out our list here.....
Top Ten List To Grow Your Michigan Salon Business
Check out our list here.....
Top Ten List To Grow Your Michigan Salon Business
If you are looking for return salon business from your clients then check out this list. We have some great suggestions in there that come from top salon owners. The best thing to remember is that you want to create a comfortable environment for the consumer. Make sure that you have the right chairs, tools and trimmers to truly make a memorable experience.
Great Michigan salons begin with great products. But more than that it is a smart combination of high end unique products and excellent service. Keep an eye out too on this article for the outstanding T-shirt marketing trick......
Posted by ProfitSecrets on April 28, 2007 at 7:05 pm. We can be found at http://www.1seomichigan.com in Chicago, IL.
Great Michigan salons begin with great products. But more than that it is a smart combination of high end unique products and excellent service. Keep an eye out too on this article for the outstanding T-shirt marketing trick......
Posted by ProfitSecrets on April 28, 2007 at 7:05 pm. We can be found at http://www.1seomichigan.com in Chicago, IL.
OPI Announces Its Second New Product Line
"Get Ready For A Psychedelic Summer !!"
The latest collection from OPI will have you saying FAR OUT and Groovy because it is a salute to the wild and crazy 60's. You remember the 1960's - psychedelic art, freedom, expressions of love and flower power. This is going to be a wild - can you dig it?
Read the full announcement here about OPI's new Psychedelic Summer Collection......
The latest collection from OPI will have you saying FAR OUT and Groovy because it is a salute to the wild and crazy 60's. You remember the 1960's - psychedelic art, freedom, expressions of love and flower power. This is going to be a wild - can you dig it?
Read the full announcement here about OPI's new Psychedelic Summer Collection......
The full color line is not ready until 2007. But rumor has it that you can get it early in Michigan. Some distributors have a better handle on this than others.
Here are the colors:
NL D11 Strawberry Fields
Here are the colors:
NL D11 Strawberry Fields
NL D12 Can You Dig It?
NL D13 Tangerene Scene
NL D14 Peace, Baby!
NL D15 Just Groovy
NL D16 Make Love…..
The article link above will show you some extras that come with the packages. If you are in the salon business or do nails you know how loyal the customers are. These will definately be a revenue generating winner.
ProfitSecrets posted this article on April 29, 2007 at 9:57 am. He can be found at www.1seomichigan.com
The article link above will show you some extras that come with the packages. If you are in the salon business or do nails you know how loyal the customers are. These will definately be a revenue generating winner.
ProfitSecrets posted this article on April 29, 2007 at 9:57 am. He can be found at www.1seomichigan.com
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