"Yep, It's a Business Folks...."
I have to give this church credit where its due. They knew they had to take action and grow leaps and bounds and went to the web for answers.....
Entrepreneur Business Blog: "Sound out of reach? If you would've told the Eastpoint Community Church in Middletown, Delaware that their church community would increase membership by 277 percent about a year and a half ago, they would've thought you were crazy. But 18 months later, they've far surpassed their original goal and are moving into a larger space to accommodate the new churchgoers.
How did they recruit so many new members? By using relatively inexpensive marketing techniques. The campaign started with a prominent billboard on the side of a busy highway near their church, costing $1,000 per month for 14 months. On the billboard, they posted their website address under the main slogan. The church developed their website and tried to make it appeal to a younger demographic by also including Web 2.0 elements to build an online community. They followed up with a postcard mailer that went out to more than 47,000 households within five miles of their church, costing about $10,500."
Source:
Entrepreneur Online
Its interesting that this church has more insight on onilne marketing than a lot of midwest businesses. These guys knew about costs and what they wanted to achieve. The investment was actually pretty small compared to what big companies are doing or... not doing in some cases.
They even used Web. 2.0 elements !!!
Ted Cantu writes for the fascube network and posted this on April 29, 2007 at 8:29 pm. He can be found at http://seowebcoach.typepad.com
Sunday, April 29, 2007
Web Marketing To Women Online, (With Video)
"Ever Wondering Who Is Looking At Your Online Videos?"
Entrepreneur Business Blog: "Of the 97 million women in the United States expected to use the internet this year, only 66 percent of them will be watching videos online. According to a study by eMarketer, women prefer watching TV to watching videos in cyberspace.
Of the 91 million men who'll use the internet this year, 78 percent will also be watching videos online. The author of the report, Debra Aho Williamson, said she was surprised with the data. But, she pointed out that men are generally one step ahead in following technology trends.
'Women are more likely to use the internet to get things done, to accomplish tasks, to check something off of a checklist that they need to do,' said Williamson. 'Men are more likely to use the internet to have fun.'"
Source: Entrepreneur Magazine
Women still prefer television to watch video over television but the trend is growing. Men have the tendency to stay on longer and surf around. The buying habits are changing and communities are being formed online.
Our tests showed that the average viewer will stay and watch a 7 minute clip through completion. As opposed to television, (the remote is to blame here) viewers will actually skip over commercials during television breaks.
Ted Cantu posted this article on April 29, 2007 at 8:10 and can be found at http://seowebcoach.typepad.com stop by to get "The Top 15 Secrets To High Google Rankings"
Entrepreneur Business Blog: "Of the 97 million women in the United States expected to use the internet this year, only 66 percent of them will be watching videos online. According to a study by eMarketer, women prefer watching TV to watching videos in cyberspace.
Of the 91 million men who'll use the internet this year, 78 percent will also be watching videos online. The author of the report, Debra Aho Williamson, said she was surprised with the data. But, she pointed out that men are generally one step ahead in following technology trends.
'Women are more likely to use the internet to get things done, to accomplish tasks, to check something off of a checklist that they need to do,' said Williamson. 'Men are more likely to use the internet to have fun.'"
Source: Entrepreneur Magazine
Women still prefer television to watch video over television but the trend is growing. Men have the tendency to stay on longer and surf around. The buying habits are changing and communities are being formed online.
Our tests showed that the average viewer will stay and watch a 7 minute clip through completion. As opposed to television, (the remote is to blame here) viewers will actually skip over commercials during television breaks.
Ted Cantu posted this article on April 29, 2007 at 8:10 and can be found at http://seowebcoach.typepad.com stop by to get "The Top 15 Secrets To High Google Rankings"
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