Web Marketing To Women Online, (With Video)

"Ever Wondering Who Is Looking At Your Online Videos?"

Entrepreneur Business Blog: "Of the 97 million women in the United States expected to use the internet this year, only 66 percent of them will be watching videos online. According to a study by eMarketer, women prefer watching TV to watching videos in cyberspace.

Of the 91 million men who'll use the internet this year, 78 percent will also be watching videos online. The author of the report, Debra Aho Williamson, said she was surprised with the data. But, she pointed out that men are generally one step ahead in following technology trends.

'Women are more likely to use the internet to get things done, to accomplish tasks, to check something off of a checklist that they need to do,' said Williamson. 'Men are more likely to use the internet to have fun.'"

Source: Entrepreneur Magazine

Women still prefer television to watch video over television but the trend is growing. Men have the tendency to stay on longer and surf around. The buying habits are changing and communities are being formed online.

Our tests showed that the average viewer will stay and watch a 7 minute clip through completion. As opposed to television, (the remote is to blame here) viewers will actually skip over commercials during television breaks.

Ted Cantu posted this article on April 29, 2007 at 8:10 and can be found at http://seowebcoach.typepad.com stop by to get "The Top 15 Secrets To High Google Rankings"