Building a profitable salon business begins with getting quality ingredients. If you want a serious UNFAIR ADVANTAGE then you know as a professional that all begins with building a fabulous backbar.
If you want return customers then you have to use QUALITY products.
Windsor Beauty Supply is committed to the BIG SEVEN BEAUTY SALON SECRETS… These customer pumping tactics are guaranteed to generate more customers, get people talking about your salon and bring back return business.
SECRET 1 – USE SPECIAL INGREDIENTS
Start with using quality ingredients that are rare to find. That is the best way to distinguish yourself from other salons. Get products that encourage conversation. Our Bonacure products have some incredible ingredients in their formulas including Papaya. This extract pulls out dead hair follicles and makes your hair look and feel fantastic!!!
SECRET 2 – CREATE A BEAUTIFUL BACKBAR
Get products that you can feel good showing off. There are way too many backbars out there that look like trainwrecks. Set yourself apart from the crowd by creating a beauty salon backbar that you can be proud of. Distinguish your Michigan beauty salon by doing things a cut above the rest.
SECRET 3 - ENCOURAGE CONVERSATION
The T-shirt technique is a winner. Follow this simple but effective strategy and your Michigan Beauty Salon business will be a winner… guaranteed.
Give out free t-shirts with your logo on it, (include phone and web address on it)
Make one day a week T-SHIRT DAY
Give out 20% off every time a customer wears it, (on that day)
Great way to give away stock your trying to get rid of
Encourages conversation with their friends and colleagues
Creates new customers
Retains old customers
** Source: Windsor Beauty
Click here for the entire article.....
http://www.windsorbeauty.com/michigan_salon_business.html
This is a very interesting article and it encourages you to go for the unexpected. There are a lot of money that customers tend to leave on the tabel. This can be very damaging to your business. There are so many missed opportunities when you run your own salon.
There are two things you never want to do:
* Create marketing that is BORING
* Watch money walk out the door
Tsk tsk... You need to have an open mind and always be in the mindset of inviting customers back into your business. This is what is going to keep your business alive and thriving.
Ted Cantu posted this article on May 4, 8:17 am. He can be found at http://www.1seomichigan.com
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