Monday, October 09, 2006

Schwarzkopf Red’s: The Standard For Hair Coloring


The Glamour Connection

BEAUTY ESSENTIALS

Oct. 9th, 2006

Here’s What You Missed
Racy Reds & Absolute Red
100% Grey Coverage




The color workshops at
Windsor Beauty Supply, (in Farmington Hills, MI) are definitely worth a look. I was fortunate enough to check one of them out recently.

Windsor Beauty Supply is famous for its affiliation with Schwarzkopf Hair Products and is the major distributor for this line in the S.E. Michigan region.

Rebecca LaRocque has been teaching Schwarzkopf products for the past three years. She says, “
Schwarzkopf with all its lines, Osis, Bonacure offers a superior product. They give you the perfect formulation and many more control options…….. This becomes essential when you are dealing with Red hair coloring.”

As cosmetologists know Red hair coloring jobs are the hardest ones to handle. The problem is that you need to be consistent and of course getting a hold of a superior product like the ones in the Schwarzkopf lines becomes absolutely essential.

Getting good training in this area is not easy to come by. Windsor Beauty Supply is in Farmington Hills, MI on the corner of 10 mile and Middlebelt rd. It is off the beaten path and tucked away inside a residential district.

The 400 square foot training facility is fully equipped with a full stage, 25 ft. ceiling and track lighting. The environment is comfortable with adequate seating and plenty of room to move around. The training room is also filled with individual training stations to give you an “at home” feel.

The pace of the class is low key and is very question friendly.

The class covered all aspects of the Schwarzkopf line including the color safe shampoos and breakdown of all aspects of color application. The technical aspects of the class touched upon color mixing which is essential when you want to create accurate hair color. The percentage of grey hair becomes a real key issue when you want to get radiant red tones.

Even if you think you know it all. As a cosmetologist you can greatly benefit from this class. We covered over the specific
Schwarzkopf Permanent Royal product numbers, (example 7-1 number, mixed with a –1 copper for amazing effects).

Now here is what separates great salons from – “not so great” salons. Windsor Beauty Supply understands quality. The Bonacure Color Safe Shampoo will actually exfoliate dead cuticle fragments. This occurs because of the inclusion of a very unique ingredient – papaya extract.

This is ABSOLUTELY ESSENTIAL if you want the newly applied color to sink into the hair. The color will be more vibrant and deliver a higher sheen after this process is applied.

The class is three hours long and started promptly at 10am.

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Ted Cantu is the creator of Mobile Cast and www.911Copywriters.com he has handled the marketing for such innovative groups like www.WindsorBeauty,com and contributes to several blogs and podcasts such as….. http://911copywriters.podomatic.com. He served as a top rated art director for Interactive Web Marketing groups in Chicago and New York City.



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