Saturday, November 08, 2014

Ted Cantu - ROCK THE WEB - With Online Branding This Holiday Season




THIS YEAR -- GO BIG -- OR GO HOME !!

Black Friday is just around the corner and so is Black Monday - the biggest shopping season of the year. Many companies just won't be ready. Worse, they won't know what to do or how to target their businesses on the web and find ready buyers.

There are resources for you >>>>   http://www.RealTedCantu.Info

And  http://www.TedCantu.Com

Check out the podcasts that are circulating on the web. You are bound to get some great ideas here. There are some great articles on marketing at http://www.hotmetrofinds.com

NEW SEO HOTLINE - GOT A QUESTION? WE GOT ANSWERS
1.888.305.2532

Monday, October 13, 2014

Hot Metro Finds Ted Cantu Looks At Failed Michigan Businesses in Metro Detroit

The 2014 Fall months have not been kind to a number of failed businesses in Metro Detroit. This is due to a lack of patrons. Some of the owners blame the economy and others suffer because of lack of branding and marketing knowledge. There are three in particular that will be the focus on a new branding series for Michigan based businesses.


One of these businesses had a truly outstanding product. It was a sub like sandwich with superior ingredients and many of them were locally found. But they lacked the initiative to market it properly and to get the word out. Despite the use of Yelp, Facebook and they mostly relied on word of mouth. I drove by this place today and found it to be completely empty. I was unsure if the city had confiscated all of the kitchen equipment like they so often do. If that is the case this is most unfortunate.


 There was another business just two doors down in this Wixom shopping plaza that sold fish and chicken. The reviews on this place were never really good and some of them hint that the product was from freezer to table. I walked into this place a couple of times and was not impressed. The service was mixed. When they weren't busy they would wait on you. The second time when I went into this place they were very busy and people were standing out in the lobby. There was maybe 10 people waiting while the radio blared on some metal station.



 The last example for the series focuses on a women's clothing company. This one example in particular is an interesting one since the owner was reluctant on how to brand it. There was never any clear cut audience demographic outlined for the store so marketing it to any particular group proved difficult. There was also a problem with how to market this kind of company on the web and through social media with no demographic. The idea was that the clothes were basically for anyone who wanted to wear them.

The idea here was that it would appeal to anyone who found their taste in clothing, "Fun and Fantastic!". The age group was never defined because the owners thought it would alienate any potential sales and they didn't want to be offensive.


Unfortunately something else happened along the way. The woman that ran the place used to crank up the radio very loud and was usually in the back on the phone talking and ignoring who ever walked in. This sort of thing turned people away and also became part of the brand. The idea was not only are we fun and fantastic but we couldn't care less if you walked in or not. This place closed after just 14 months.


THE POWER BRAND SERIES

Ted Cantu of Hot Metro Finds will be looking at what makes a retail store front work and what makes a business tick in these troubled times. Each one of these businesses could have been saved regardless of a perceived recession or the state of the economy. In each case of these businesses could have been saved.

A lot of this comes back to the owners and their willingness to take a failing business and to apply some basic principles.

This gets right down to the following areas:


1. Who Is The Audience?

2. What Are They Buying?

3. Identifying Price Point

4. Addressing The Needs Of Your Demographic










And a whole lot more....
Being number one on the search engines is not necessarily going to get your business. It will only amplify your business and get more exposure. Things like addressing your audience, identifying your customer and building rapport with them, (social media) still needs to be taken under consideration.


For more information on the series and how it can apply to your business:


Contact: Ted Cantu
 248-277-6141

Oakland County, MI


Look us up on http://www.TedCantu.com

http://www.HotMetroFinds.com




























Saturday, February 16, 2008

Dr. B's Weight Loss Blue Print



Just the thing you need to get you ready for Spring Break eh?

Posted by Cantu on Feb. 17, 2008 at 7:19 PM

Tuesday, October 30, 2007

Spiritual Information Seminar - FREE - Comes To Michigan


"ATTENTION ALL SPIRITUAL SEEKERS - SPIRITUAL INFORMATION GATHERERS - AND SEEKERS OF THE TRUTH - Get Ready For an Amazing Afternoon!"

If you ever wondered how you can get to higher levels of spirituality and bring a new sense of self mark your calendars. On Nov. 3, 2007 the teachings of Saint Germain and Elizabeth Clare Prophet comes to Livonia Michigan.

You will learn about a new spiritual power that will leave you spellbound. Presented in the style of Deepak Chopra, Wayner Dyer and the Secret.... don't miss this amazing event....

Get more information here....

Posted by
Cantu on Oct. 30, 2007 at 11:16 PM

Wednesday, August 08, 2007

GEHWOL Comes To Michigan - Serious Footcare


"Good News For Pedicure Fans in Michigan!"

If you got sore, tired and achy feet we got the remedy. Gehwol is the one word you need to know for serious foot care. This is a 140 year old family run company and it knows about how to take care of the feet. This German based company has many varieties to serve you.

Here is the official word on the products.....

"GEHWOL FUSSKRAFT Leg Vitality is a balm for the special daily care of legs and feet. It is quickly absorbed, pleasantly refreshing and makes your skinbeautiful. A slight massage with Leg Vitality and the ingredients are immediately absorbed by the skin and have a soothing effect on tired and heavy legs. Precious avocado oil, algae extracts and vitamin E provide the special skin-friendlyproperties of Leg Vitality. Problem zones with dry and scaly skin are prevented; the moisture balance of the skin is considerably improved. Allantoin and the chamomile component bisabolene support the caring properties and strengthen the mildly deodorising effect "

Source: www.windsorbeauty.com

There is a lot of science behind this product. Its worth hunting down. You can only get this through select spas and salons because it is rather high end in nature.

Here is a tip, take your feet on vacation and give them the MINT treatment. You will have happy feet in no time flat. This is some powerful salon treatment that you must experience.

Cantu posted this on Aug. 8, 2007 at 9:23 PM

Friday, July 27, 2007

VANISH - COLOR CORRECTOR -- LIVE DEMO



"VANISH - COLOR CORRECTOR IS HERE !!"

This stuff is amazing. You are looking at a LIVE DEMO of Vanish Color Corrector. This takes out any artificial hair color out of the hair. This is one amazing product. It actually shrinks the color molecules and pulls them out of the hair.

This is one of our hair instructors at Windsor Beauty Supply in Farmington Hills, MI doing the demonstration. If you listen closely you can hear him say that he put gun powder in the water. In just a few seconds you can see this magic substance go to work.

Here is the official word from their web site:


Permanent color need not to be permanent.
• Color correction without stress or damage

• VANISH™ gently reduces the size of the artificial
color molecules, allowing the color to be washed
away, with no damage to the hair.
• VANISH™ does not contain peroxide,

bleach, or ammonia.
• VANISH™ does not affect the natural
color of the hair, so permanent or semi-
permanent hair color can be applied to
the hair the same day.
• VANISH™ reverses the oxidation of
permanent hair color.
• You may re-apply VANISH™ up to

3 times a day (if necessary).

http://colorvanish.com/

Posted by Ted Cantu, on July 27, 2007 at 7:49 am

Thursday, July 26, 2007

ECO FRIENDLY FASHION




"Not Only Do They Look Good -
They're Functional TOO!"

You got to see these things to believe em. You have to seriously look at these things and stretch your imagination. The first glance you think they belong in a museum in a plexiglass pedistal. They look like museum pieces. The second glance you know they are usable items of fashion.

These are made from recycled Coca Cola labels and boxes. You can use these purses and they have a powerful fashion statement all their own. They are really eye catching.

Here is what can be said about this exciting company... the Ecoist...

Recycling and repurposing has become more popular than ever, and Ecoist, the eco-fashion accessories company was born, with the objective of merging design with social and environmental consciousness.

Established in 2004, Ecoist is a pioneer of this new genre in fashion, wherein products are made from recycled, organic or earth-friendly materials. Through fair trade partnerships around the world, candy wrappers, old newspapers, soda can tabs, and movie billboards finds new life as handbags, belts and costume jewelry.

The latest to join Ecoist’s list of trade partners is Coca-Cola, the world’s most recognizable brand. Leveraging the Coca-Cola brand’s popularity, the collaboration between the two companies entails launching a line of handbags made from misprinted or discontinued Coca-Cola bottle labels. As part of the partnership, a tree will be planted for every single handbag sold.

Most of the labels are sourced from Coca-Cola bottlers or label manufacturers located in Peru, where Ecoist has been working in a production center operated by Prosostenible S.A., a fair trade manufacturer founded by José Luis Silva and Giselle Durand.
Posted by Ted Cantu on July 26, 2007 at 10:11 am

Monday, July 23, 2007

Oscar De Le Renta's Killer Fall 2007


Elle - Oscar de la Renta Fall 2007 Ready-to-wear Detail Photo Gallery

Seeing is believing. There are 69 slides in the new collection on Elle.com. These include modular patterns and dark blacks and browns. This collection is anything but wimpy.

Everything gives me chills -- No matter if its the mens footwear to the accessories to the jackets. This is not only functional fashion but its very realistic and dare I say.... urban?

You can actually wear this out in pubilc and not be afraid of getting gawked at. Its newsworthy and its powerful. It invites drama. To put it bluntly you can be the star in your very own movie in your mind. You become the stuff legends are made of when you put these clothes on. Its that good.

Now for the ladies some of the hats are a bit over the top. Some of the boots go way out of their way to get noticed. You can get away with wearing these together depending on where you go. For the most part this collection is not flashy but its very sharp and elegant.

Cantu posted this on July 22, 2007 at 8:06 pm

Sunday, July 22, 2007

ALL NEW RUSSIAN COLLECTION AT OPI


"ADD MYSTERY, GLAMOUR, AND ELEGANCE...."

Here is a jump on this Fall/Winter 2007 -- fashion look. The new OPI RUSSIAN COLLECTION is anything but ordinary. Now you can have all the fun, mystique, and intrigue of a bygone era.

This is one serious collection.

The new counter displays are incredible. They look like the famous castles in Russia and have many colors, samples and goodies packed in each one......

Here is a sneak peak at what you can expect from OPI

Cantu posted this on July 23, 2007 at 12:54 am

The Klaxons - Golden Skans



"And Now... Here's The Klaxons"

These guys have gotten a lot of press in the BBC and in the Alternative Press. The Klaxons have become somewhat of a regular on the New Music Express and getting a lot more exposure.

If you are unfamiliar... here is a great introduction.

Cantu posted this on July 22, 2007 at 10:46 am

Gucci Goes IPOD


Gucci Gives Your IPOD A Grown UP Look

This is perhaps THE ULTIMATE LUXURY.
For $195 you can now own your very own Gucci case.
This thing has to be seen to be believed. In the last month I have seen cases made out of metal, aluminum, plastic, leather but nothing quite like this.

"While clearly a niche play, the case appears to be popular among its intended clientele. It is sold out at the Beverly Hills Gucci store, but there are a few left in New York. The San Jose, Calif., store has one left, according to a representative, having sold four of the cases since they arrived a few months back.

Although the iPod itself is considered by some to be
the pinnacle of style, there is a definite market for hip ways to holster the device. Apple's minimalist design with the iPod may have helped spur the market. "
Cantu posted this on July 22, 2007 at 10:42 am

Saturday, July 21, 2007

Get Real Salon Furnture Delivered in Just 24 Hours


"CHOOSE FROM OVER 20,000 STYLES"

Now getting the right kind of salon furniture for your spa or nail center is as easy as clicking your mouse. You can pick the right kind of salon furniture for pedicures, manicures and for kids.

Windsor Beauty Supply, based in Michigan, is offering all of its best salon furniture for delivery.
Here is what the official site has to say....

Stop running all over town settling for salon furniture that doesn't do the job. Now you can get the top salon furniture for your Michigan salon. We carry a full line of great salon furniture from PIBBS.When it comes to nail salon furniture, beauty salon furniture and hair salon furniture

Windsor Beauty Supply has it for you. There are many styles of stools, and nail centers to choose from . The large inventory that wecarry will ensure that we have just the right fit for you and your salon.

Not only do we have gerat nail salon stations but we also carry kid's salon furniture too. In fact, we carry over 50 unique designs and they are pre-assembled and ready to use.
Get the full story on salon furniture here.....

** The kids line is very innovative and fun. There are little cars and fire engines to keep your smallest customers full of smiles and good cheer.

The larger spa furniture pieces are easy to put together. You can have these larger pieces up and working in a few minutes. These really pick up the look of your salon and adds a lot of life to your surroundings.

Posted by Cantu on July 21, 2007 at 11:35 pm

Friday, July 20, 2007

Psst.... Why Pay High Fashion Prices?


"The Best Bargins In Fashion Are
Right Under Your Nose...."
When you get a minute check out
http://www.fashionindulgence.com

This site REALLY delivers. First you got high end names like Gucci and Prada and Fendi. Then there are designer jeans at 50% off. But the most impressive thing about this site is that it knocks off the high ticket price tag by at least a third on some of its items. This is totally outrageous.

But be prepared when you get here because you will want to buy out the place. There is a 62% discount on some of the bags. This is one of the more interesting sites we found on the web.

The Gucci purse above is loaded with features...

Gucci 154395
Material: Signature Ebony GG Monogram on
Beige Jacquard Fabric trimmed with fine
Italian brown leather
Color: Beige Brown
Dimensions: Length: 9.8" x Width: 2" x Height: 9"
Interior lined in signature Gucci canvas fabric with one zippered pocket
Cell phone pocket
Light gold hardware
Single handle
Studs with Gucci engraved trademark
Top zipper closure
100% Authentic
Controllato card and dust bag included
Made in Italy


They even offer FREE SHIPPING.
And if you're in the market this company offers wholesale lots.

Posted by
Cantu July 20, 2007 at 9:11 am

Wednesday, July 18, 2007

Exciting New Vibrations Await...


"Do Your Body A Favor - Get Rejuvenated
and In A Positive State of Mind"
If your looking to get fit from top to bottom then you want to check out Irene's Myomassology Institute. This is a powerful and dynamic way to get you feeling great.

This amazing institute trains some of today's top masseuse professionals in SE Michigan. This training facility offers a great service for those who are looking to get fit spiritually in mind, body and spirit. The students here offer a full body massage for just $40. Thats a full hour.

They do such a great job here and you owe it to yourself to get tip top -- today!

Irene's Myomassology Institute

** The schedule has a tendency to get filled up quickly so you will want to call in advance. This is an amazing experience. Make sure you take some time to check out the gift shop on the way in or out. Inside you will find many spiritual books, candles, incense and prayer bells. There are so many good things to say about this place you'll have to experience it for yourself.

Ted Cantu posted this on July 18, 2007 at 8:42 pm

Tuesday, July 17, 2007

Echo and the Bunnymen - its Alright

GET READY FOR HEALTH BOOZE


"Who Ever Knew Being a Total Drunkard Could Have Health Benefits?"

Seriously, who knew?

The new rage in NYC is to use fruit, booze and vegetables into a somewhat delightful mix! The word on the street is that you can drink a ton of this stuff and not have a hangover. Still, driving is still better left to your local cab service......

Its Healthy Booze Cocktails and right now it is whats IN.

Heres what the locals have to say about it.....

“It’s the same thing as top-shelf liquor,” said Nick Guffey, 28, a massage therapist with an ink-black shag haircut, referring to drinks like his red-wine-and-poached-pear organic cocktail. “You can drink a ton and not wake up with a hangover.”

Ellen Pugliese, 24, a publicist friend next to him, agreed. “It’s better than drinking soda or something with syrup,” she said.

Ayn Teigman, 24, a legal assistant, went further. “I drank my dinner a couple of times. I’m kind of proud of that,” she said, rattling off a few of the fresh ingredients she has used, like pomegranate and strawberries. “And muddled cucumber,” she added. “That’s a vegetable, right?”

Get the whole article here....

By using whole fruit like mangoes and kiwis one can get a full dose of fiber. This is a healthy alternative for those who like a lot of flavor without having to have a ton of syrup in their drinks. The nutritionists are nodding their head in favor of these outrageous creations.

Heres the kicker and maybe the deal breaker for some of us trend setters. You cannot get your clammy mitts on one of these for less than 11 bucks a drink. You'll go broke getting a good drink on but you'll feel great and be optimistic about your nutrition concerns.

Slug it down!!

Cantu posted this on July 17, 2007 at 10:33 am

Tuesday, July 10, 2007

Give Your Tired Feet A Real Vacation







"Foot Care Comes Alive With Dermal Integration Technology"


Are your feet ready for a real treat? Then check out this new technology for your feet. It is different from anything else on the market. For one thing it is non greasy and doesn't reek of perfumes. You can put socks on right after you use it.....

And thats just the beginning.....

"New product line gives your clients “the feet they always wished they’d had.”

Footlogix mousse incorporates the latest groundbreaking technology called Dermal Integration TechnologyTM (DIT). DIT is a patented trans-dermal technology that allows the active ingredients in Footlogix to penetrate faster and deeper into the skin than any other product. This mousse closely mimics the skin’s own composition. It supplements, rejuvenates, moisturizes and repairs the epidermis, creating a non-occlusive, long-lasting barrier on the feet, allowing the skin to transpire normally. Footlogix is completely absorbed into the skin, leaving no excess or greasy residue, quickly improving the skin’s overall health.

Source:
http://www.windsorbeauty.com

Look for this amazing product in your favorite salon and spa.....

Posted by Ted Cantu on July 11, 2007 at 1:34 am

What Could Be Better Than This?


"Heres How You Can Get A Perfect SPA Experience From Home"

Just last week I was at the SPA at the Soaring Eagle Casino and Resort. I realized then how important it was to get your body back into alignment and work out all the poisons in your lymph system. This is something that everyone should do -- seriously!

The next thing you should do is give your body something nutritious and delicious to drink. When I had finished I had a wonderful blueberry mint smoothie. This elevated my entire being into dimensions unknown!

I started to look deeper into the Spa food and drink combination to futher enhance my future spa experiences. Not only did I become a fan for this type of cuisine - but I also was eager to try more. This was a new level to mind, body and spirit.

So, to help you get kick started in the right direction. Here is one recipe we found online to get you there......

Boo Boo - non-alcoholic spa drink

Chef's Note
There's no miracle slimming drink, but there are vitamin-filled beverages that can make up for nutritional deficiencies in our diet... all without exceeding 100 calories per glass. They're delicious and easy to prepare.

We suggest placing ice in your blender instead of water so that the drinks are chilled and ready to drink. You could also replace the ice with sparkling mineral water or club soda to make the drink even more refreshing on a hot day.

If you're not concerned with calories, replace the sugar substitute with a dash of grenadine.

Ingredients for each serving

100 ml (6 tbsp.) pineapple juice
100 ml (6 tbsp.) orange juice
Juice of 1 lemon
A drop of Angostura bitters
Ice
1 tsp. sugar substitute

Method
Place all the ingredients in a blender and liquefy; serve in a tumbler;
Garnish according to your whim.


Source:
http://www.saveursdumonde.net/?action=recette_show&id=1087&lg=en


Click here to see original article

Posted by Ted Cantu- July 10, 2007 at 7:50 am

Sunday, July 08, 2007

THE BABYSHAMBLES - THE BLINDING !!



"THE BLINDING -- Will It Find Its Way To American Pop Radio?"


This beats the pants off that wanker tune, "Had A Bad Day" that appears on the radio every bleeding minute. This is REAL POP MUSIC. Its great, its colossal, its even fun to listen to which means that 89.X will most likely pass it up.

But you can get it here !!

Cantu posted this on July 8, 2007

Thursday, July 05, 2007

MARTINI FASHION - MUST HAVE STREET WEAR


"One Look and You Gotta Say To Yourself.....
why the heck not, you know what I'm sayin??"


Ladies the next time you go out martini hopping you may as well get decked out like a real space cadet. With the drinks getting bolder and more far out there you cannot go wrong with these amazing space boots.

If you like them you can get them here.....

They look like something from the Smashing Pumpkins and thats what I call good timing. The new record is coming out sometime this summer and its already making headlines. For a pair of boots like this you can go to Alibaba.com.

True, a lot of men won't give you a second glance if you stroll in wearing these. But they are doing you a BIG favor. Do you really want to sit around on your night off talking about the Pistons with a stranger on your night off?

Grab a pair of these and reinvent history ON YOUR OWN TERMS.

Ted Cantu posted this on July 7, 2007 at 12:09 am.