Saturday, November 08, 2014
Ted Cantu - ROCK THE WEB - With Online Branding This Holiday Season
THIS YEAR -- GO BIG -- OR GO HOME !!
Black Friday is just around the corner and so is Black Monday - the biggest shopping season of the year. Many companies just won't be ready. Worse, they won't know what to do or how to target their businesses on the web and find ready buyers.
There are resources for you >>>> http://www.RealTedCantu.Info
And http://www.TedCantu.Com
Check out the podcasts that are circulating on the web. You are bound to get some great ideas here. There are some great articles on marketing at http://www.hotmetrofinds.com
NEW SEO HOTLINE - GOT A QUESTION? WE GOT ANSWERS
1.888.305.2532
Monday, October 13, 2014
Hot Metro Finds Ted Cantu Looks At Failed Michigan Businesses in Metro Detroit
The 2014 Fall months have not been kind to a number of failed businesses in Metro Detroit. This is due to a lack of patrons. Some of the owners blame the economy and others suffer because of lack of branding and marketing knowledge. There are three in particular that will be the focus on a new branding series for Michigan based businesses.
One of these businesses had a truly outstanding product. It was a sub like sandwich with superior ingredients and many of them were locally found. But they lacked the initiative to market it properly and to get the word out. Despite the use of Yelp, Facebook and they mostly relied on word of mouth. I drove by this place today and found it to be completely empty. I was unsure if the city had confiscated all of the kitchen equipment like they so often do. If that is the case this is most unfortunate.
There was another business just two doors down in this Wixom shopping plaza that sold fish and chicken. The reviews on this place were never really good and some of them hint that the product was from freezer to table. I walked into this place a couple of times and was not impressed. The service was mixed. When they weren't busy they would wait on you. The second time when I went into this place they were very busy and people were standing out in the lobby. There was maybe 10 people waiting while the radio blared on some metal station.
The last example for the series focuses on a women's clothing company. This one example in particular is an interesting one since the owner was reluctant on how to brand it. There was never any clear cut audience demographic outlined for the store so marketing it to any particular group proved difficult. There was also a problem with how to market this kind of company on the web and through social media with no demographic. The idea was that the clothes were basically for anyone who wanted to wear them.
The idea here was that it would appeal to anyone who found their taste in clothing, "Fun and Fantastic!". The age group was never defined because the owners thought it would alienate any potential sales and they didn't want to be offensive.
Unfortunately something else happened along the way. The woman that ran the place used to crank up the radio very loud and was usually in the back on the phone talking and ignoring who ever walked in. This sort of thing turned people away and also became part of the brand. The idea was not only are we fun and fantastic but we couldn't care less if you walked in or not. This place closed after just 14 months.
THE POWER BRAND SERIES
Ted Cantu of Hot Metro Finds will be looking at what makes a retail store front work and what makes a business tick in these troubled times. Each one of these businesses could have been saved regardless of a perceived recession or the state of the economy. In each case of these businesses could have been saved.
A lot of this comes back to the owners and their willingness to take a failing business and to apply some basic principles.
This gets right down to the following areas:
1. Who Is The Audience?
2. What Are They Buying?
3. Identifying Price Point
4. Addressing The Needs Of Your Demographic
And a whole lot more....
Being number one on the search engines is not necessarily going to get your business. It will only amplify your business and get more exposure. Things like addressing your audience, identifying your customer and building rapport with them, (social media) still needs to be taken under consideration.
For more information on the series and how it can apply to your business:
Contact: Ted Cantu
248-277-6141
Oakland County, MI
Look us up on http://www.TedCantu.com
http://www.HotMetroFinds.com
One of these businesses had a truly outstanding product. It was a sub like sandwich with superior ingredients and many of them were locally found. But they lacked the initiative to market it properly and to get the word out. Despite the use of Yelp, Facebook and they mostly relied on word of mouth. I drove by this place today and found it to be completely empty. I was unsure if the city had confiscated all of the kitchen equipment like they so often do. If that is the case this is most unfortunate.
There was another business just two doors down in this Wixom shopping plaza that sold fish and chicken. The reviews on this place were never really good and some of them hint that the product was from freezer to table. I walked into this place a couple of times and was not impressed. The service was mixed. When they weren't busy they would wait on you. The second time when I went into this place they were very busy and people were standing out in the lobby. There was maybe 10 people waiting while the radio blared on some metal station.
The last example for the series focuses on a women's clothing company. This one example in particular is an interesting one since the owner was reluctant on how to brand it. There was never any clear cut audience demographic outlined for the store so marketing it to any particular group proved difficult. There was also a problem with how to market this kind of company on the web and through social media with no demographic. The idea was that the clothes were basically for anyone who wanted to wear them.
The idea here was that it would appeal to anyone who found their taste in clothing, "Fun and Fantastic!". The age group was never defined because the owners thought it would alienate any potential sales and they didn't want to be offensive.
Unfortunately something else happened along the way. The woman that ran the place used to crank up the radio very loud and was usually in the back on the phone talking and ignoring who ever walked in. This sort of thing turned people away and also became part of the brand. The idea was not only are we fun and fantastic but we couldn't care less if you walked in or not. This place closed after just 14 months.
THE POWER BRAND SERIES
Ted Cantu of Hot Metro Finds will be looking at what makes a retail store front work and what makes a business tick in these troubled times. Each one of these businesses could have been saved regardless of a perceived recession or the state of the economy. In each case of these businesses could have been saved.
A lot of this comes back to the owners and their willingness to take a failing business and to apply some basic principles.
This gets right down to the following areas:
1. Who Is The Audience?
2. What Are They Buying?
3. Identifying Price Point
4. Addressing The Needs Of Your Demographic
And a whole lot more....
Being number one on the search engines is not necessarily going to get your business. It will only amplify your business and get more exposure. Things like addressing your audience, identifying your customer and building rapport with them, (social media) still needs to be taken under consideration.
For more information on the series and how it can apply to your business:
Contact: Ted Cantu
248-277-6141
Oakland County, MI
Look us up on http://www.TedCantu.com
http://www.HotMetroFinds.com
Saturday, February 16, 2008
Dr. B's Weight Loss Blue Print
Just the thing you need to get you ready for Spring Break eh?
Posted by Cantu on Feb. 17, 2008 at 7:19 PM
Tuesday, October 30, 2007
Spiritual Information Seminar - FREE - Comes To Michigan
"ATTENTION ALL SPIRITUAL SEEKERS - SPIRITUAL INFORMATION GATHERERS - AND SEEKERS OF THE TRUTH - Get Ready For an Amazing Afternoon!"
If you ever wondered how you can get to higher levels of spirituality and bring a new sense of self mark your calendars. On Nov. 3, 2007 the teachings of Saint Germain and Elizabeth Clare Prophet comes to Livonia Michigan.
You will learn about a new spiritual power that will leave you spellbound. Presented in the style of Deepak Chopra, Wayner Dyer and the Secret.... don't miss this amazing event....
Get more information here....
Posted by Cantu on Oct. 30, 2007 at 11:16 PM
If you ever wondered how you can get to higher levels of spirituality and bring a new sense of self mark your calendars. On Nov. 3, 2007 the teachings of Saint Germain and Elizabeth Clare Prophet comes to Livonia Michigan.
You will learn about a new spiritual power that will leave you spellbound. Presented in the style of Deepak Chopra, Wayner Dyer and the Secret.... don't miss this amazing event....
Get more information here....
Posted by Cantu on Oct. 30, 2007 at 11:16 PM
Wednesday, August 08, 2007
GEHWOL Comes To Michigan - Serious Footcare
"Good News For Pedicure Fans in Michigan!"
If you got sore, tired and achy feet we got the remedy. Gehwol is the one word you need to know for serious foot care. This is a 140 year old family run company and it knows about how to take care of the feet. This German based company has many varieties to serve you.
Here is the official word on the products.....
"GEHWOL FUSSKRAFT Leg Vitality is a balm for the special daily care of legs and feet. It is quickly absorbed, pleasantly refreshing and makes your skinbeautiful. A slight massage with Leg Vitality and the ingredients are immediately absorbed by the skin and have a soothing effect on tired and heavy legs. Precious avocado oil, algae extracts and vitamin E provide the special skin-friendlyproperties of Leg Vitality. Problem zones with dry and scaly skin are prevented; the moisture balance of the skin is considerably improved. Allantoin and the chamomile component bisabolene support the caring properties and strengthen the mildly deodorising effect "
Source: www.windsorbeauty.com
There is a lot of science behind this product. Its worth hunting down. You can only get this through select spas and salons because it is rather high end in nature.
Here is a tip, take your feet on vacation and give them the MINT treatment. You will have happy feet in no time flat. This is some powerful salon treatment that you must experience.
Cantu posted this on Aug. 8, 2007 at 9:23 PM
If you got sore, tired and achy feet we got the remedy. Gehwol is the one word you need to know for serious foot care. This is a 140 year old family run company and it knows about how to take care of the feet. This German based company has many varieties to serve you.
Here is the official word on the products.....
"GEHWOL FUSSKRAFT Leg Vitality is a balm for the special daily care of legs and feet. It is quickly absorbed, pleasantly refreshing and makes your skinbeautiful. A slight massage with Leg Vitality and the ingredients are immediately absorbed by the skin and have a soothing effect on tired and heavy legs. Precious avocado oil, algae extracts and vitamin E provide the special skin-friendlyproperties of Leg Vitality. Problem zones with dry and scaly skin are prevented; the moisture balance of the skin is considerably improved. Allantoin and the chamomile component bisabolene support the caring properties and strengthen the mildly deodorising effect "
Source: www.windsorbeauty.com
There is a lot of science behind this product. Its worth hunting down. You can only get this through select spas and salons because it is rather high end in nature.
Here is a tip, take your feet on vacation and give them the MINT treatment. You will have happy feet in no time flat. This is some powerful salon treatment that you must experience.
Cantu posted this on Aug. 8, 2007 at 9:23 PM
Friday, July 27, 2007
VANISH - COLOR CORRECTOR -- LIVE DEMO
"VANISH - COLOR CORRECTOR IS HERE !!"
This stuff is amazing. You are looking at a LIVE DEMO of Vanish Color Corrector. This takes out any artificial hair color out of the hair. This is one amazing product. It actually shrinks the color molecules and pulls them out of the hair.
This is one of our hair instructors at Windsor Beauty Supply in Farmington Hills, MI doing the demonstration. If you listen closely you can hear him say that he put gun powder in the water. In just a few seconds you can see this magic substance go to work.
Here is the official word from their web site:
Permanent color need not to be permanent.
• Color correction without stress or damage
• VANISH™ gently reduces the size of the artificial
color molecules, allowing the color to be washed
away, with no damage to the hair.
• VANISH™ does not contain peroxide,
bleach, or ammonia.
• VANISH™ does not affect the natural
color of the hair, so permanent or semi-
permanent hair color can be applied to
the hair the same day.
• VANISH™ reverses the oxidation of
permanent hair color.
• You may re-apply VANISH™ up to
3 times a day (if necessary).
http://colorvanish.com/
Posted by Ted Cantu, on July 27, 2007 at 7:49 am
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